What Payments Should I Offer My Customers While Running a Small Business?

As a business, it’s up to you to make sure that you meet your customers where they are at. One of the thing you might want to consider is how your customer experience is overall and how you can improve it. How your customers pay can be an important part of their experience working with you and whether they will choose to come back to your business in the future.

Here are some of the payment options you might want to provide to your clients.

Check or money order

One of the more old-fashioned ways that clients have made payments in the past is through using a check or a money order. Bank accounts and other payment forms have made it much easier to pay with other methods, but some customers might still be interested in making large purchases in this way. Offering check or money order can establish trust, but it can also cause difficulties if there are not enough funds within a client’s bank account or if they want to pay off a big purchase over time.

Credit or debit cards

Many businesses avoid using credit or debit cards as a main form of payment because they do not like the added merchant fees. However, many do not know that there are additional merchant services that go along with offering this as a payment option. Credit cards also allow clients to make payments over time, which can be helpful if you are selling a more expensive product or service. It can also provide you with additional help if you have a customer that wishes to cancel a transaction or you are dealing with any issues in regards to payment.

Cash

Cash is another simple way that your clients might make payments. While many customers have switched toward using credit or debit cards instead of carrying cash around with them, if your business has small products or services available, then it might be more convenient for them to pay with cash. If in doubt, it’s a good idea to make sure that your clients can pay with bills, though this can be harder to track if you have to submit your profits or you want to know which payments have been made.

Online and mobile payments

While mobile and online payments haven’t entirely taken over yet, it’s likely that you will start to see more of them within the coming years. That’s why it might be beneficial for you as a company to consider implementing them—especially if you foresee making most of your sales online. Many mobile or online options work very similarly to credit cards, so you still get the benefits of added help as a merchant and assistance with transactions. You might not need to immediately need to add online payments as an option, but it can be a good idea if you plan on carrying your business into the future.

The right payment options can make all the difference for your small business. It’s always a good idea to offer several so you can have a variety of customers interested in the products and services you provide.

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January 8, 2019