How to Measure the Impact of SEO
SEO is often one of the hardest tactics for many marketers to grasp. This is because a lot of variables go into developing a good and effective strategy for SEO. It also takes some effort to evaluate how effectively your SEO efforts are in creating a positive impact on your business.
However, there are three metrics that can be used to measure how your bottom line is being influenced by the time, energy, and resources spent on improving search engine rankings.
Organic search traffic
All website visits are said to be comprised of 64 percent organic search. It doesn’t matter whether your organic search traffic is higher or lower, it is still important to set a baseline which will be used to measure growth. There should be a growth in organic search traffic percentage over time with investments in SEO.
Creating conversion points on your website and setting SEO goals that tally with the overall objectives of your business are highly important. An essential element for effective search engine optimization is the ability to lead people to pages which require them to show more about themselves, so you can find out more about them.
Being able to capture the attention of visitors who find their way to your website could be considered the single most important factor for search engine optimization effectiveness. Having a high bounce rate is a sure way to jeopardize your efforts with SEO. A high bounce rate indicates that your content is not good enough to encourage your visitors to learn and explore your website. A great way to improve your SEO and impact your bottom line is by improving your content and user experience.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). … Domain Authority is calculated by evaluating multiple factors, including linking root domains and a number of total links, into a single DA score. Increasing a domain authority by increasing powerful relevant backlinks will help your search engine rankings. Measurement of DA score is another way of finding out if SEO is really working for you
Although it may seem overwhelming to manage your search engine optimization efforts, considering the time it takes to improve your ranking, and coupled with the dozens of metrics which need to be tracked, focusing on the three metrics as outlined above will enable an online business to set realistic goals. It will also ensure that you can track the important benchmarks which are essential to making sure your bottom line is being effectively impacted by your search engine optimization efforts.