House Selling Is Like Any Other Digital Marketing Exercise

When it comes to digital marketing there are some obvious strategies that most marketers will deploy. Ranging from Search engine optimization (SEO) , social media marketing to paid advertising with Facebook.

Selling a house online

We all know that when it comes to search organic traffic tends to perform better, it’s cheap (free) and when it attracts long-tail terms it can be very effective. Selling a house online is much the same a digital marketing that aims for long-tail terms that will help buyers find a property online is a fantastic strategy. Let’s start with how buyers search for homes online. Buyers will use property type, location and sometimes the features of a property. A good example would be a “ Three Bed Home with a pool in Kissimmee Florida”. Anyone selling a house with that description knows they will be in with a great opportunity if their listings were page one in Google for that term

Paid Social Media

Services like those at https:/ take on the house selling process for you. With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads can also be an effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.

Target YouTube Users

Taking a leaf out real estate marketing platforms like who have a dedicated Youtube Channel offering real estate sales is no bad thing. Recording high-quality video footage of space works really well with remote homebuyers who want to set up viewings before they get to town, or with renters of higher-end vacation properties.

Video (with a professional camera crew, not your smartphone and a selfie stick) showcases the space in a way even the best pictures simply can’t.

It shows you (or someone else who’s really great in front of the camera) moving through space, fitting into space, and enjoying it.

Buyers love Instagram Pictures

Instagram is another tool to get in touch with homebuyers, promote your listings, and grow your brand. And your most beautiful images can reach even more people with paid promotion. Instagram ads allow you to pick a target audience, budget, post type (e.g. image, video, carousel), and length of your promotion. And you can use targeted hashtags to ensure posts are presented to the people you’d like to reach.

Facebook Live For Real Estate

When scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are naturally curious. Seeing a new listing for the first time? Why not show your audience via live stream? They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win-win situation.



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August 13, 2019