Five Quid Expert has been helping put freelancers and digital marketing freelancers together since 2011. We give an overview of the various aspects of online marketing
Since the Stone Age, man has engaged in one form of business or the other. Over time, the business world has grown from the time of trade by barter to use of a medium of exchange is money. In recent times, there has been a more significant boom in the business world which has led to massive development. As the business trend continues and people look for ways to become an entrepreneur, the world keeps on evolving.
However, the ability to make those businesses successful has led to these entrepreneurs and large corporations looking for ways to bring their products or the services which they render to the awareness or notice of the general public has become a recurring issue. The search to find a solution to this problem has led these businesses to engage in a form of advertising or promotion called digital marketing.
DIGITAL MARKETING DEFINED
When people make mention of digital marketing, they are simply referring to methods of avenues through products and services which are rendered by various companies are promoted through the Internet. Despite how simple and easy it sounds, Digital marketing is a whole industry on its own with several branches and disciplines under it. This expansion of digital marketing is due to the level of success which most businesses have recorded while using a branch of digital marketing.
WHAT MAKES DIGITAL MARKETING SO UNIQUE?
Prior to the advent of digital marketing, more conventional and traditional means of promotion and advertising were being used. However, the advent of digital marketing is truly unique and different from all the other methods which may have included having adverts in newspapers and magazines. For one thing, the rewards which are gotten from digital marketing can actually be analyzed to see how effective the marketing has been. This is very much unlike previous conventional means of advertising which any measurement of success employed was always difficult to verify.
Secondly, in the world, we live in today, the purchase of newspapers is getting rare. This is because almost everybody has a cell phone and have access to the Internet. Thus, most people prefer to get all the information they would want online which is faster and quicker. Hence advertising in a newspaper is really not that effective anymore.
Internet Marketing expert Nick Marr ” Digital marketing is the lifeblood for most industries, it’s important to note that one size does not fit all. Testing and A/B testing looking at analytics, costs and conversions all make part of a successful digital marketing strategy
EXAMPLES OR TYPES OF DIGITAL MARKETING
Like earlier mentioned, the advent of digital marketing has made the industry implode into various sectors or disciplines. All these disciplines combined together form the digital marketing industry. Some of these types include;
- SEO: One of the parts or disciplines of digital marketing is the SEO which is an abbreviation for Search Engine Optimization. Individuals who are interested in this branch helps websites who are interested in marketing their products to improve their chances of being found through search engines such as Google or Bing. The procedures or steps to accomplish this goal is a bit complex though. When trying to improve your SEO ranking while using Google, for example, you would need to make your content as relevant as possible to the keywords which you are using. Google accomplishes this by using their algorithm which helps them to know how relevant each website is to the question in question. Also, you have to write top-notch content in order to have a chance with Google. This shows that to improve your SEO, you would have to be an expert in all things SEO.
- PPC: PPC is another example of digital marketing. This is an abbreviation for Pay Per Click. If you are confused on how this works, this refers to ads which are placed in search engines which appears when you search for keywords. To get a spot at this aspect of marketing, bids are accepted as competitors try to lock down a spot. The value of PPC cannot be overemphasized. In order for your business to be successful, it is crucial or essential that you give your business a chance to be found by your potential customers. However, while marketing your product through this channel, it is important not to overspend but plan your spending wisely preferably on a budget.
- SOCIAL MEDIA MARKETING: One of the most popular forms of digital marketing in the world today is the social media marketing. This branch is very popular due to the fact that it is an easy form of marketing and it is quite cost effective. It simply refers to the act of advertising or promoting your products or the services which your business renders through social media platforms like Twitter and Instagram. This branch of marketing allows for companies or businesses to interact effectively with their customers or potential customers in a more relaxed and friendly setting or the environment.
Vide0 guide to online marketing
THE ROLE OF DIGITAL MARKETING
The roles which digital marketing plays in each business is quite substantial. Here are some of the benefits of online marketing;
- Digital marketing presents a cost-effective means by which business can actually get their brand out there to potential customers. This usually leads to the growth of the value of the business
- One of the roles digital marketing plays is allowing the business or companies reach the particular targeted audience without having to stress themselves too much.
- Digital marketing affords businesses the opportunity to measure the level of their success and determine the next set which is to be taken to ensure the success of their business
- Online marketing also gives both businesses and customers the ability to interact with each other and express their concerns or their satisfaction. This can allow businesses to tailor their business according to the needs of customers or clients.
It cannot be doubted that the advent of digital marketing has been a revelation to businesses and to the world at large. It has allowed the business to yield more profits by giving them the ability to reach their targeted audience which thereby gives them a strong online presence. Digital marketing is the key to making business develop better and faster.