Category: Online Business

DevOps Transformations

Technology has made the world crazier and complex. The technological transformations are key drivers of almost any business. The sooner that this is realized then it can be addressed. Before we get into our main subject, it is vital to recognize that fundamental key drivers of change are digital transformation.

Interestingly, nowadays every business is behaving like a technology startup. It is a widely accepted fact that those companies that embrace this change are more competitive than the others. I guess you heard that right. Basically, companies have been revolutionizing usage of products and services thus propagating digital transformation. Let’s discuss transformations driving IT today.

IT infrastructure transformation

Increase in technological capability makes it more complex. IT experts are adding micro-services, cloud infrastructure, and server-less computing but by doing this they are not solving the fundamental problem. This explains why technology is moving faster while the business is not. Read on to fully understand what this is all about.

• What is IT infrastructure transformation

It is the completeness of an organization’s IT systems which involves changes to network architecture,storage, and accessibility of data,software, and hardware. The transformation influences what gets automated, workflow, business rules, and the corporate culture. Naturally, the primary goal of IT infrastructure is to change IT department to being more proactive which can promptly respond to changing business requirements.

• How do we adequately transform Infrastructure?

At an advanced level, IT infrastructure transformation is all about becoming more efficient in budget allocation and resource to new projects and managing daily infrastructure in a cheaper and easier way. The following are some high-level goals for IT transformation:

 

  1. Multi-generational architecture: Demand in scale leads to new deployments in its frequency. Change in demand must ensure that predictability of data access must remain constant since infrastructure remains around it.
  2. Multi-cloud data management: This must be automatic. Single architecture can consolidate multiple clouds through a selection and specific cloud service.
  3. Immediate deployment: There are multiple technologies that can speed up storage such as SDS and storage infrastructure deployment.

Image Source

DevOps transformation

What is the role of software development? DevOps is changing the delivery of IT operations to be more responsive and agile. Site reliability engineers and software as service engineers need to be respectful and responsive to the demands of customers and software teams.

Devops is gradually gaining momentum as are devops tools and technologies that support it. The following are fundamental for DevOps success:

  • High–trust cultural norms
  • Architecture that is testable and deployable
  • Technical practices that include continuous delivery, continuous integration,proactive production monitoring, and automated deployment.

The Evolution

This requires an admirable level of conviction and courage. Since it is difficult to change an organization’s architecture and culture. The emergence of an identifiable ecosystem in DevOps space is elevating the state of the practice. Therefore, continuous monitoring and management from dev and ops are essential for digital customer experience.

Steps to successfully start

Image Source

Consider these steps for smooth transformation.

• Start at the right time at the right place and time

Decide where you plant seeds of change to grow future DevOps experts. Then, you need to consider choosing areas where technology is web oriented and cloud. Lastly, you need to look for an area where your team will feel empowered. By doing this they will drive the change.

• Observe and orient

Measure and observe how things are working. Source for data and create a baseline. Do just enough.

• Decide and act

Do smoothing something different and fix problems.Pay attention to the data and always go back to the drawing board.

• Repeat

Don’t be rushy give the team enough time. They need to use tools and new process several times.

Tools

This involves developing DevOps toolchain. In the modern world, the metrics must be consolidated and the tools must be collaborative. The information provided by the tools must provide more contextual insights. The relationships between metrics, devices, and systems must correlate with system topology.

There is a massive demand for tool consolidation and IT operation automation which is key in improving efficiency and productivity across the teams. DevOps toolchain is used in more stages of the lifecycle as discussed below:

  • Planning: It involves releasing a plan and timing in relation to business value and application requirements.
  • Creating: This is composed of coding, building, and configuration of the software development process.
  • Verify: It directly involves the quality of software release which is purposed to ensure code of quality is maintained.
  • Packaging: It involves intermediate activities done once the release is ready for deployment.
  • Release: Activities involved includes: fallbacks and recovery, scheduled release, release coordination etc
  • Configuration: Upon the deployment of software there is the need for configuration and infrastructure provisioning.
  • Monitoring: This is an important aspect in DevOps toolchain. It allows for the identification of specific issues of releases which is key in understanding the impact on end-users. Generally, DevOps tools fit into activities which supports DevOps initiatives.

Summary

I have exclusively covered what is paramount in key transformations driving IT. The world is evolving day in day out, for you to stay on track you need to stay updated on what is happening.

November 15, 2018

How to Choose the Right Location for Your Business to Attract Customers

Many experts tout the importance of location and how it can affect the overall success of your business. Finding the right spot to operate out of can be a challenge, but it can affect how well your business will perform and whether it will reach the right client base or not. It can take some research in order to pick out the right location that will end up working with your plans to grow.

Here is how you can choose the right spot for your business to succeed.

Think about your client base

Who you plan on reaching can be a big part of where you might choose to establish yourself. You need to know that you will be in a location that works for your customers and that you can market yourself properly. While you might be looking for businesses for sale in Los Angeles, you might be able to succeed better in another spot just outside the city or in an area where you are more likely to reach buyers. For a physical store, the right location means attracting the right clients.

Consider the future

If you are running a small business that you expect to grow, then it can be greatly beneficial for you to think about whether you need a larger space to start out or if a smaller spot would be better. The size of your location can be important when you have a large inventory or you expect it to be bigger in the future. However, if you would like to remain more of a boutique shop with a dedicated customer base, then a smaller store might suit you better in developing relationships with clients.

Consider the price

Your budget can also be a major factor in whether or not a certain location can work for you. You want to make sure that your business will bring in enough revenue that you can pay off your costs, and this can be a good indication of whether or not a certain type of building will work for you or not. You’ll want to estimate the costs of your first year and how much you will make back. Your budget is likely to greatly affect where you want to place your business and how large of a facility you will need.

Think about your competition

Where your competitors are located and whether or not there is an oversaturation in the market can also be something to think about when choosing the right space. If there are too many similar businesses in one area, you might have difficulty taking off. As a new company, it can also be difficult to compete with already-established businesses that have taken time to build customer trust. Instead, you might want to consider an area where you have more opportunity to grow.

The location you choose can either make running a new business easy or difficult. With the right spot, you are more likely to be happy with the results of the growth of your company.

November 15, 2018

DevOps Transformations

Image Source

Technology has made the world crazier and complex. The technological transformations are key drivers of almost any business. The sooner that this is realized then it can be addressed. Before we get into our main subject, it is vital to recognize that fundamental key drivers of change are digital transformation.

Interestingly, nowadays every business is behaving like a technology startup. It is a widely accepted fact that those companies that embrace this change are more competitive than the others. I guess you heard that right. Basically, companies have been revolutionizing usage of products and services thus propagating digital transformation. Let’s discuss transformations driving IT today.

IT infrastructure transformation

Increase in technological capability makes it more complex. IT experts are adding micro-services, cloud infrastructure, and server-less computing but by doing this they are not solving the fundamental problem. This explains why technology is moving faster while the business is not. Read on to fully understand what this is all about.

• What is IT infrastructure transformation

It is the completeness of an organization’s IT systems which involves changes to network architecture, storage, and accessibility of data, software, and hardware. The transformation influences what gets automated, workflow, business rules, and the corporate culture. Naturally, the primary goal of IT infrastructure is to change IT department to being more proactive which can promptly respond to changing business requirements.

• How do we adequately transform Infrastructure?

At an advanced level, IT infrastructure transformation is all about becoming more efficient in budget allocation and resource to new projects and managing daily infrastructure in a cheaper and easier way. The following are some high-level goals for IT transformation:

  1. Multi-generational architecture: Demand in scale leads to new deployments in its frequency. Change in demand must ensure that predictability of data access must remain constant since infrastructure remains around it.

  2. Multi-cloud data management: This must be automatic. Single architecture can consolidate multiple clouds through a selection and specific cloud service.

  3. Immediate deployment: There are multiple technologies that can speed up storage such as SDS and storage infrastructure deployment.

Image Source

DevOps transformation

What is the role of software development? DevOps is changing the delivery of IT operations to be more responsive and agile. Site reliability engineers and software as service engineers need to be respectful and responsive to the demands of customers and software teams.

Devops is gradually gaining momentum as are devops tools and technologies that support it. The following are fundamental for DevOps success:

  • High–trust cultural norms

  • Architecture that is testable and deployable

  • Technical practices that include continuous delivery, continuous integration, proactive production monitoring, and automated deployment.

The Evolution

This requires an admirable level of conviction and courage. Since it is difficult to change an organization’s architecture and culture. The emergence of an identifiable ecosystem in DevOps space is elevating the state of the practice. Therefore, continuous monitoring and management from dev and ops are essential for digital customer experience.

Steps to successfully start

Image Source

Consider these steps for smooth transformation.

• Start at the right time at the right place and time

Decide where you plant seeds of change to grow future DevOps experts. Then, you need to consider choosing areas where technology is web oriented and cloud. Lastly, you need to look for an area where your team will feel empowered. By doing this they will drive the change.

• Observe and orient

Measure and observe how things are working. Source for data and create a baseline. Do just enough.

• Decide and act

Do smoothing something different and fix problems. Pay attention to the data and always go back to the drawing board.

• Repeat

Don’t be rushy give the team enough time. They need to use tools and new process several times.

Tools

This involves developing DevOps toolchain. In the modern world, the metrics must be consolidated and the tools must be collaborative. The information provided by the tools must provide more contextual insights. The relationships between metrics, devices, and systems must correlate with system topology.

There is a massive demand for tool consolidation and IT operation automation which is key in improving efficiency and productivity across the teams. DevOps toolchain is used in more stages of the lifecycle as discussed below:

  • Planning: It involves releasing a plan and timing in relation to business value and application requirements.

  • Creating: This is composed of coding, building, and configuration of the software development process.

  • Verify: It directly involves the quality of software release which is purposed to ensure code of quality is maintained.

  • Packaging: It involves intermediate activities done once the release is ready for deployment.

  • Release: Activities involved includes: fallbacks and recovery, scheduled release, release coordination etc

  • Configuration: Upon the deployment of software there is a need for configuration and infrastructure provisioning.

  • Monitoring: This is an important aspect in DevOps toolchain. It allows for the identification of specific issues of releases which is key in understanding the impact on end-users. Generally, DevOps tools fit into activities which supports DevOps initiatives.

Summary

I have exclusively covered what is paramount in key transformations driving IT. The world is evolving day in day out, for you to stay on track you need to stay updated on what is happening.

October 31, 2018

Best Blogs On Fiveer

Fiveer Freelancing

We love Fiveer and to pay homage to the original Freelancer website we find 3 of the best blog posts that we think our own freelancers would enjoy. We have added snippets about each post which link back to the original post Fiveercom

Gig Economy News: ProcrastiNation

When selling a new product, either to investors or direct to customers, it helps to have a visual representation so that potential buyers understand exactly what they’re getting. Sometimes photographs and explanations simply aren’t enough: whether you’re still in the development phase, or you need more in-depth images of just what makes your product special. That’s where digital modelling and illustration come in, check out how you can work with artists to bring your brand concept to life.

More here

How I Bought a House with My Fiverr Revenue #SuperSeller

I  advise new sellers to stand out from the crowd and offer only those services you can really do well. Put all your effort into each and every order, whether it’s a $5 order or $1,000 order, and always deliver quality and on-time.

The Impact of Fiverr

One of the biggest impacts of Fiverr is that I don’t have to worry about finding projects. I was sick of making bids on a project on other freelancing sites in the past. On Fiverr, I just have to present my service well and Fiverr does the rest. The flow of work gives me the freedom to think more about the work I do – and do it well – rather than worry about bidding on projects. I also have the freedom to work from anywhere and anytime without worrying about losing a job.

More here

Cutting Costs Without Cutting Corners: 7 Steps To Help Freelancers Save Money

Freelancing is a growing industry, and Fiverr sellers are in a particularly lucrative position for promoting their services and tapping into a large body of buyers looking for services like theirs. But even with the benefits of freelancing, sellers still need to create a savings plan so they can continue to work in the way they want to work, and still make ends meet (and even afford a vacation here and there).

More here

More Digital Marketing and Freelancer advice can be found in our blog

September 12, 2018

Call Rail Will Help Track Campaign Performance

callrail

If you have ever ran an Adwords Call Campaign or any campaign in which you need to track conversions from an advertised phone number you will know most solutions don’t answer most of your needs. I think CallRail helps optimise campaign monitors conversion tracking helping you concentrate on the best performing ads

I came across CallRail which integrates call tracking into your website by using a unique phone number for each source, such as Google AdWords, Yahoo Organic, Yelp, Facebook, or any other website. The correct tracking number will be displayed everywhere a phone number appears when a user reaches your website via one of those sources and will be fed into your analytics for further review.

Awesome Keyword Tracking

Keyword Call tracking is one of our most advanced and useful features. When a visitor comes to your website following an online search, we assign a unique phone number to them during their entire stay. As long as they are on the site, they are the only one seeing that number. When they call, you will know who called and what keyword(s), pages, etc. they saw and used while they were online with you.

Using Hubspot to track campaigns?

HubSpot.png

Automatic HubSpot lead creation helps you evaluate phone call leads, for a better idea of which HubSpot-managed marketing activities are truly driving sales. With full control over when you want CallRail to send calls into HubSpot, you can create specific segments and workflows based on your inbound call activity.

Salesforce Call Tracking

CallRail’s Salesforce call tracking integration enables you and your sales team to see phone call activity, lead attribution, and customer information all in the application. There is already a great deal of important data within your CRM, and using call tracking adds even more valuable data for your teams to use. Having all of this data combined in one place is critical to closing the loop between leads and sales, and will provide insights that can help both your sales and marketing teams improve.

 

 

September 10, 2018

4 Things You Should Keep in Mind When Starting Your New Business

Starting a new business can be intimidating, especially if you have poured your heart and soul into what you are doing. When you want it to be a success, there are certain strategies you’ll want to consider so you can set up your business so you know that you are likely to bring in the right clients to your business. Depending on your industry, it can take a considerable amount of work to get your business going.

Here are 4 things to keep in mind when you are putting together your new business.

1.    Know your location

Before you really can set up your business for the maximum amount of success, it might be worth it to consider where you are planning on having the location and where you feel you can handle the competition. Businesses for sale in Los Angeles can have a larger amount of competition than a smaller town, but you might not be able to find the right clientele in a place where there are few buyers. Once you know where you want to set up your company, you can do some research on how you want to market yourself.

2.    Know your customers

One of the most essential things you can do as a new business is take the time to really know who will be frequenting your store. Your clients will be the backbone of your business, and they will be the ones who will eventually determine your success as a business. How you choose your marketing campaigns, develop relationships with other businesses, and even how you choose to decorate your store and design your website can be determined by knowing your clients.

3.    Know your budget

Many people begin a business without a clear idea of how much money they want to spend and the limits of how much money they have. Your budget can be a large factor in how you will choose to market your business and how you want to go about using advertisements. A company with a large budget might turn to TV, while even the smallest company can often run ads on Facebook or Google. Knowing this beforehand can often save you a lot of stress and worry down the line.

4.    Know your brand

Once you have a good idea of who your clients are and how much money you can spend on marketing, you can then take a look at your branding and how it is that you want to be seen by clients and others in your industry. Branding has always been an important part of owning a business, but it can be even more essential when you are starting a new business and need to make a name for yourself. Take the time to really think about how you want your brand to be perceived online and through your various marketing efforts so you attract the right clients.

Starting a new business can be incredibly rewarding and also terrifying. However, once you’ve taken some time to sit down and consider how you are going to go about it, you’re more likely to be successful in the long run.

August 23, 2018

How You Can Take Your Security to the Next Level

If you’ve been thinking about the ways you can keep your computer safe in a number of ways, then you might want to consider looking into how secure your software is. It’s likely that you keep a number of important files on your computer that you would not want to be shared with hackers or those interested in taking it. In our world today, it pays to have a little extra security for peace of mind.

Here are some ways you can increase your security measures on your devices.

Consider a VPN

A VPN is one of the best ways for you to hide your activities online and to keep information such as credit card numbers and your address hidden. They are easy to install, and many you can get for free or for a small fee. A VPN scrambles your IP address and makes it look as though you are in another location than you actually are. This makes it more difficult for hackers to find your info and exploit it. A VPN is one of the simplest ways you can protect your identity and keep your information safe.

Consider online storage

Online storage can be an incredibly effective way toward making sure that your information is safe. Virtual data rooms and cloud services can be a way that keeps data safe and allow you to move files that might be of importance. If you have sensitive information on your computer, hackers can often access it by logging onto your computer remotely. Virtual data rooms and various cloud services often have better security measures than a password on your computer. If you have data that you feel would be safer in another location, one of these services might be a good option for you.

Have a complicated password

It doesn’t take much to increase the security of your network and to make it more difficult to access information from the outside. Having a more complex passcode can keep people from hacking your data and is free to do. Try to come up with something that very few would be able to guess, and make sure to include numbers and characters that would deter others from hacking. You will also want to make sure that you change your password often so it is less likely it will be discovered.

Log out of accounts

While it might seem like a pain to constantly be logging in and out of your various accounts, the truth is that you are likely compromising your information by staying on the site. Even social media sites like Facebook can have a lot of your data, and these sites tend to be easy to hack. In order to avoid your passwords being stolen, take the extra step of logging out of your accounts once you are finished using the platform.

Implementing security measures to avoid issues with data loss does not have to be difficult. It often takes a little bit more effort in order to keep your information safe and secure so you don’t run into problems later.

August 23, 2018

How to Develop Clear Contracts for Your Business

When you’ve been thinking about how you are planning to connect with clients, then making sure your contracts are in order can be a be a good way to develop quality relationships. Most industries will want to consider how they can keep a successful dialogue between clients, and writing a quality contract that is clear and concise can go a long way toward showing customers you are serious about their business.

Here are some ways you can create contracts that make sense and can help your business succeed.

Have a template available

Having a basic idea of what your contract should look like for your business can save a lot of time and confusion when you go to make a deal with a potential client. Templates can serve as a valuable tool when you are planning to foster several relationships and you don’t want to spend a large amount of time or resources writing a contract for every deal. Of course, you will want to make sure that the template you have is well-written and works for the industry your future customer works in.

Have it reviewed

You might think that everything is in place once you have drafted your contract, but you also might be missing some crucial information or find that the wording you’ve used doesn’t apply to this certain deal. It might be worth it to have a lawyer look over the details and see that everything is in place and that it benefits both you and your clients. This is where a contract management system might be helpful for your business and for the people who need to look it over to make sure everything is in place.

Be open to changes

Even if you have the best template available and you have had someone take a look over the details, it’s likely that potential customers might want to make some changes to the contract and your strategies. If you can, be willing to make alterations, but also make sure to hold firm on the ideas that you think will benefit your customers. It can often help to have a third party available to help support you and the plans you have for your clients. Of course, part of putting together a deal is being willing to see things from the other party’s side, as well.

Take a final look

It never hurts to make sure that everything is in order before you sign the final document. You will want to read over each paragraph and make sure that simple, concise language has been used. Also make sure that your potential client understands the full terms of the contract and that you’ve chatted about any concerns that they might have. A final run through can prevent other issues from coming up in the future and can ease your mind when moving forward with a deal.

Putting together a quality contract can make a huge difference for your client relationships in the future. When you have a contract that you feel comfortable using, you’re already taking steps toward ensuring better communication with your customers in the future.

August 23, 2018

4 Reasons Why Content is the Most Important Part of your Website

A healthy and vital business practice in any industry is the creation of regular, new, and insightful content. Allocating the appropriate time and resources to this will help a company to keep up with their marketing goals. The benefits of ensuring a steady provision of exciting and significant content are numerous. Although it might not traditionally be considered a sales technique, it fits in very nicely with the promotion of marketing campaigns. Having said that, here are four reasons why good content is one of the most important parts of a company’s website and business model.

  1. Makes you look like an expert

Creating good content that reflects your niche is a way of defining yourself as an expert in that area. It is not always the case that you can simply claim to be an expert. It is something that is earned. because it is up to your viewers and customers to bestow you with that title. What other way is there to achieve that than by providing relevant and useful content for your viewers? It engenders trust and confidence in people that visit your site.

  1. Strengthens SEO

A key element in SEO strategy is the creation of good content. Having the right keywords in all the right places and incorporating backlinks to other relevant sites helps a website to rank organically. It is a sure way of promoting your landing page’s or website’s web optimization.

  1. Attracts new viewers

Viewers and customers are attracted to new and insightful information. They are more likely to visit a webpage that has good and useful content. A website is able to build interest and trust in visitors by giving them an incentive to pay attention to their brand.

  1. Encourages engagement

Good content keeps users engaged with your brand. Genuine content means visitors take their time going through your website. It might even encourage them to share or make a comment, which further helps to attract more visitors and customers. Fostering good and long-lasting relationships with your customers through content marketing is a sure path to brand promotion.

Freelancer Copywriters

Freelance writers

A safe choice is to work with a knowledgeable, website copywriter, one who has experience creating content that gets results. Ideally, they have a marketing background and can prove that they are an experienced, copywriter. They should be well versed in how to prepare copy so that it has appeal to two audiences: search engines and prospective customers.

the rise of content marketing and native advertising has blurred the line between ‘copywriters’ and ‘journalists’. In general, journalists write editorial content and are paid by publishers (even if the content they produce is about a brand), whereas copywriters write marketing copy about a brand and are paid by the brand’s owner. Native advertising muddies the waters by incorporating paid-for mentions of a brand into editorial content (in effect, journalists acting as copywriters), or presenting paid-for coverage as editorial (copywriters acting as journalists).

See our Freelancers writers jobs here

 

August 18, 2018

What you Need to Know about PPC Marketing

PPC marketing what is it?

What is PPC?

Pay-per-click (PPC) marketing is a model of internet marketing where a website pays a small fee each time its advert is clicked. It can be described as a way of buying site visits rather than organically earning them.

One of the most popular forms of PPC is search engine advertising. An advertiser places their ad on the sponsored links of search engines so that these ads turn up when a person makes a search on certain keywords which are related to their (the advertiser’s) business offering.

The fee for a PPC campaign may be trivial as long as the campaign is working as it should. This is because the paid visits are worth more than what is being paid for them. For instance, if a click costs 3 cents but results in a 10 dollar sale, it means that a large profit has been made.

What are the PPC campaign considerations

PPC Marketing Advice

There are a lot of considerations in building a valid PPC campaign. This ranges from researching and selecting the appropriate keywords, organising them into well-structured ad groups and campaigns, to setting up well-optimized PPC landing pages that are ready for conversions. Search engines, such as Google, have a policy of charging less for ad clicks to advertisers who provide quality and relevant pay-per-click campaigns that are well targeted. These discounts are meant as a form of well-deserved compensation. These lower charges per click lead to a higher profit for the advertiser’s business.

The frequencies at which placed ads appear on search results depend on the keywords and match types that have been chosen by the advertiser. The success of a PPC advertising campaign, therefore, depends on the attention advertisers pay to the following elements:

  • Keyword relevance: this involves creating keyword lists, ad text, and tight keyword groups that are relevant.
  • Landing page quality: landing pages that have relevant and persuasive content, alongside a clear call-to-action, which are tailored to specific search queries.
  • Quality Score: this is a measure of the quality and relevance of landing pages, chosen keywords, and PPC campaigns. Google provides advertisers that have good quality scores with lower costs per click.
  • Keywords: You won’t have to worry about paying for your ads to get clicked if consumers don’t even see them because of poor keyword choices. PPC is very much tied to search engine optimization (SEO), so you’ll need to bid for good keywords to even have a chance at being seen.
  • Ad copy: Even if you do get your ad seen, there’s the next step of getting users to click on it. Ideally, your ad should tell the browser who you are and what you do, with a call to action. You have a limited number of characters to work with, so craft this message carefully.
  • Conversion: Finally, once a visitor clicks your ad and follows it to your website, it’ll be up to you to turn that click into a conversionwhether that’s getting the visitor to buy your product, subscribe to your service, or do anything else that results in profit or gain for your business. see businessnewsdaily 

Higher Click Thru Rate Means Lower Cost Per Click

The better your ad and the higher click-through rate you receive, the less you will pay for each click.

Search Engine Watch discovered that there is a 20% decrease in cost per click for every 0.1 per cent in CTR using the Google Display Network, a network that spans millions of websites, videos, and applications.

To add, since CTR is an integral part of Google’s Quality Score rating for search advertising, keep this in mind and you’ll spend less per click. Algorithm updates affect organic search engine rankings. Using SEO, you can get knocked off the page with a new update.

But this isn’t the case with PPC. The only rules you need to follow are the Quality Score metrics requirements. This makes it easier to excel with PPC because you know what to expect. Google loves mobile. And it helps your company if you have a responsive website that is mobile optimized. Make sure your advertisements are optimized for mobile. You don’t want to miss opportunities in this rapidly evolving market.

Organic traffic from SEO will always be better than paying for traffic, but a PPC Digital Marketing strategy is an essential part of any businesses success online

 

 

August 17, 2018
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